Male grooming is booming, with Statista stating that “by 2028, the global male grooming market is estimated to be worth about 115 billion U.S. dollars, up from nearly 80 billion U.S. dollars as of 2022”.
If you’re keen to up your grooming game this year, take a look at some of the top trends taking the industry by storm in 2023.
Organic origins: natural products for the win
More and more men are choosing to ditch synthetically modified beauty products and opt for those made with organic ingredients.
The Soil Association state that “when you buy a certified organic beauty product, you can be sure it contains no genetically modified ingredients, no controversial chemicals, no parabens or phthalates, no synthetic colours, dyes or fragrances and no nanoparticles”.
This means no nasty or harsh chemicals on your skin – which is a win.
However, it’s important to note that the use of the word “organic” isn’t regulated across the beauty industry – so be careful to check that your product is certified. The label should have certification like the Soil Association or COSMOS label if it’s truly organic!
Chiselled facial hair: trimming techniques
Another trend taking the male beauty industry by storm is chiselled facial hair. The amount of men opting into facial hair has risen – with a recent article by the Guardian stating that “the proportion of British men sporting some facial hair had risen from 37% to 42%” between 2011 and 2016.
If you’re keen to sport a beard and want to keep it looking its best – you need the right tools for the job. This is where professional hairdressing clippers and trimmers come in handy.
They will help you to maintain the length and shape of your beard, trimming the flyaway hairs and creating a well-defined neckline. It’s also worth brushing or combing your facial hair regularly to get rid of any knots and style it with a good-quality oil.
Laser hair removal: maintaining smooth appearances
Often, laser hair removal has been associated with ladies wanting to banish their body hair – but more and more men are now keen to take advantage of permanent hair removal.
It can help to make day-to-day grooming more manageable and give extra smooth, long-lasting results.
Popular laser hair removal for men includes the back and shoulders, ears, neck, nose, chest and stomach. If you’re keen to take up this treatment, it’s important not to wax for several weeks before your appointment and avoid direct sunlight to the area.
Will you embrace any of these male grooming trends this year?