OCCUPATION: Founder/Designer at Jules Reid women’s clothing line

MY STYLE: Glamorous, bold, colorful and feminine. I like to wear classic pieces and add a twist of vintage mod. My interior style is very parallel to my fashion sense. Picking a main color and sticking to that scheme has been one of my favorite ways to design. I select seven or eight fabrics to blend together in one room to create an extreme mixture, and I mix 19th century antiques with Lucite pieces. I love white, high gloss wooden floors and try to add a framed Pucci or Hermes scarf wherever I can. Madeline Weinrib rugs complete the look!

I LOVE NEW YORK BECAUSE: New York City is the best place to raise children because of its diversity. I hope to expose my sons to all types of people, and I love seeing so many countries represented in Manhattan. The best investment I have ever made for my children is the Kickboard scooter by Micro. It allows me to walk as quickly as I want, and the boys can keep up!

Jean Georges

The restaurants belonging to famed chef Jean-Georges Vongerichten proudly provide “a cuisine to suit to every taste”—good news for parents of those with picky palettes. Jules Reid loves the eponymous location at One Central Park West—a sunny, three-Michelin star spot where the plating is as sophisticated as the décor. With a rowdier crowd, consider taking lunch on the terrace. Bird’s eye views of the park (and chocolate cake topped with vanilla bean ice cream) are sure to please.


Lucite has long been associated with Hollywood glamour and deco-era excess. Its evocative elegance has ensured its status as a lasting trend, and Jules Reid loves incorporating the acrylic pieces with her more modern furnishings. To find them, she combs Deluxe, a vintage trove on Lexington Avenue. Reid also loves the shop’s extensive collection of vintage jewelry, which doesn’t spend too long on the shelves!

Central Park

Built in 1980, Central Park has long been a go-to for New Yorkers in need of a little nature, and Jules Reid’s sons especially love the park’s playgrounds (there are 21!). Other activities like model boat sailing, bicycling, chess, and even bird-watching make the 842-acre park an obvious choice for children and adults alike, and moms in particular will appreciate the recent arrival of Le Pain Quotidien. Located at the Mineral Springs Pavilion, the beloved boulangerie provides the perfect post-play pick-me-up.

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American Museum of Natural History

“All the bugs and animals keep my sons entertained for hours,” says Jules Reid of The American Museum of Natural History, the city’s scientific mainstay. Founded in 1869, the museum quickly outgrew its first digs before moving to its current location on Central Park West. We love the wide range of exhibitions and activities, catering to any field your child could possibly fancy. Don’t miss the life-sized replica of the blue whale in the Milstein Hall of Ocean Life, or the built-to-scale Tyrannesauras Rex, created almost entirely out of 65-million-year-old bones, in the Fossil Halls.

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The Mercer

Known for its lofty rooms and understated intimacy, The Mercer Hotel embodies with ease the sort of downtown luxury that Soho does best. Sister site to Hollywood’s Chateau Marmont (and occupying a building originally built for an Astor), its 75 rooms are frequently occupied by the well-heeled and well-known. Services include dog walking, private yoga sessions and in-room beauty treatments, and Guitar Hero and Wii are available upon request for any pint-sized patrons (or young-at-heart husbands). And is it coincidence that the hotel’s restaurant, Kitchen, boasts a menu created by Jean-Georges Vongerichten? No, we think not.