In a single year, over 16 million American businesses received calls, bookings, messages, reviews, and other connections from customers through Google. These interactions can lead to more foot traffic into your practice or online appointment bookings. It all starts with local search engine optimization (SEO).
What exactly is local SEO for dentists? Local SEO can help you rank higher on search engines like Google. A higher ranking will help you attract locals to your dental clinic.
Here are a few SEO strategies for dentists you can use to boost your ranking.
With these tips, you can position yourself ahead of other practices to attract more patients. Get started with this helpful guide today!
1. Update Your Website and GMB
When someone searches for dentists in the area, a few options might appear on Google’s map. Your business could also appear as a Google My Business (GMB) listing. The GMB listing takes up prominent space on a search page.
This listing will show potential patients your website, address, and phone number. They can also read reviews.
Make sure your GMB list is up-to-date and matches your listing on other directories. Otherwise, patients might struggle to find your practice.
Successful local SEO for dentists requires a fast, mobile-optimized website. Otherwise, Google might not display your site at a higher ranking.
Make sure your website is fast, easy-to-navigate, and mobile-friendly. You can use Google’s Mobile-Friendly Test and PageSpeed Insights to review your site.
If you need help, consider working with a dentist marketing company with the tools and expertise you need.
2. Create Local Content
Once you’ve updated your site, it’s time to start making content! Many SEO strategies for dentists require content created with your patients in mind.
Learn what you can about your patients. What do they care about? What content are they searching for online?
Then, create content using those search terms. Make sure your target keyword uses local words, like your city, too.
As you create content, don’t forget to develop a link building strategy. Link building can help boost your SEO ranking. The higher you rank, the more people will see your practice!
Over 70% of consumers who search for local businesses visit nearby locations. Creating local content can help you experience the benefits of local SEO.
3. Ask for Reviews
Once you’ve updated your Google My Business listing, don’t forget to ask your patients for reviews! Happy reviews are a great way to attract new patients. They can also give your organic search engine ranking a boost.
Reviews can also benefit your brand reputation. Patients who are on the fence about your practice will see that people like them trust you. As you build brand trust, you can develop loyalty to retain more patients.
Don’t forget to respond to the reviews you receive!
Local SEO for Dentists: 3 Tips to Help Put You on the Map
With local SEO for dentists, you can boost your online ranking to reach more patients. Extending your reach can help you generate more brand awareness, too! Keep these three SEO strategies for dentists in mind to get started.
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