Murder, Mystery & Makeup podcast star Bailey Sarian rose to fame back in 2019. Thanks to the unique blend of themes, her very first video reached 60,000 views in just 24 hours, and there was no looking back! Now a well-known 37-year-old beauty guru, makeup artist, and social media personality, Bailey has collaborated with various renowned makeup brands such as Loud Lacquer, Melt Cosmetics, and Etah Love, which contribute to her income.
Over the years, Bailey has successfully diversified her income sources rather than relying solely on her YouTube income. One of her entrepreneurial stints is her own makeup collections. Recently, she even signed with UTA – the Hollywood talent agency to grow her media footprint in TV, movies, brand partnerships, live events, podcasts and other new markets.
Today, Bailey is far more than a YouTuber. She is a successful entrepreneur, podcast host, social media personality, and beauty influencer with multiple income streams ranging from YouTube advertising and sponsorships to merchandise, podcast deals, and makeup collaborations.
Now, let us dive into the details of Bailey Sarian’s work, early life, and education that ultimately led to the impressive Bailey Sarian’s net worth.
Bailey Sarian Net Worth
As of 2026, Bailey Sarian’s net worth is estimated to be around $10 million, which absolutely dwarfs the net worth of most True Crime Youtube Channels. With more than 1,400 videos on YouTube that garner millions of views daily thanks to her 7.96 million subscribers, Bailey receives consistent, comfortable earnings from the platform.
Bailey Sarian’s Main Income
Bailey’s primary sources of income are her YouTube Channel (almost 8 million subscribers) and Instagram-sponsored posts (almost 3 million followers). With millions of subscribers and hundreds of millions of cumulative views, her videos continue generating advertising revenue years after publication. By posting her videos across multiple social media platforms, Sarian has millions of subscribers eager for her next update.
However, her YouTube earnings might have dropped over the last couple of years, since she now only sporadically releases MM&M and Dark History videos on her channel. Since most of her fans wait for these videos, this has caused mixed opinions among her fan base.
Many viewers even speculate that she might be burned out from the emotional toll of constantly researching such distressing, true-crime cases. However, a lot of her supportive fans understand the importance of these mental health breaks.
Bailey Sarian’s Other Income
Besides YouTube earnings and Instagram collaborations, Bailey earns a significant amount through different sources as well. She gets a substantial sum from video sponsors and merchandise sales from her website.
Regarding other income sources, it is possible that Bailey has recently started exploring other options as well. Lately, Sarian has been vocal about global events and societal issues. In one of her recent raw and emotional videos, she spoke about current affairs. This sparked widespread discussion among her followers about her content direction and personal life.
Bailey Sarian’s Social Media Accounts
Follow Bailey Sarian’s latest updates on social media or settle down and listen to one of her spooky podcasts.
In addition to being active on these social media platforms, Sarian is represented by the UTA Creator practice, the agency’s audio and digital talent division, to garner more attention.
Also, Bailey continues to be represented by Moorea Mongelli, Abe Santos, and Dan Weinstein at Underscore Management. It represents some of the most prominent content creators on YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, and podcasts.
Moreover, Sarian also has legal representation with Adam Kaller and Duncan Hedges at Hansen Jacobson.
Bailey Sarian’s Personal Life, Stats & Facts
Bailey is an American who was born in California on November 26, 1988. Coming to her personal life, Bailey’s longtime partner “Fern,” Fernando Valdez is a tattoo and graffiti artist. They met when Bailey got her first-ever tattoo from Fern. After dating for several years, the pair got engaged in 2017, and despite rumours that the two had married in secret, Bailey recently confirmed that they have split up. This resulted in an absence of new posts at the start of 2022, which was felt by her many fans.
However, according to her recent Instagram post, Bailey shared a picture with her “hot boyfriend” but has kept his identity private. While she occasionally shares glimpses of their life together on her platforms, she has not publicly revealed his name.
Bailey Sarian’s Rise to Fame
Bailey Sarian commenced her career by creating content on several social media platforms such as TikTok, Instagram, and Facebook. However, she gained immense popularity through her unique makeup series on YouTube, “Murder Mystery And Makeup,” in which she recounts real-life crimes while applying her makeup for her adoring fans.
Sarian earned the 2025 Webby Award for her podcast Dark History and is a two-time winner of the YouTube Streamy Awards, as well as the 2024 Signal Award for best host.
Before building a successful career as a YouTuber, she had already become a makeup artist. IPSY, a cosmetics subscription-based service, employed her. She has also worked for some major beauty brands such as Sephora, Melt Cosmetics, and Urban Decay.
Bailey Sarian’s Early Life & Education
Bailey graduated from Paloma Valley High School in Menifee, California. Her mother, Cindy Sarian, is a 911 dispatcher, and it was her stories about emergency calls that actually inspired Bailey’s fascination with true crime. She also has a sister named Madison, who is sometimes featured in her videos. Besides this, Bailey has kept her life relatively private; what an impressive, inspiring self-made woman!
Stats & Facts
- Date of Birth: November 26, 1988 (37 years old)
- Location: Los Angeles, California
- Height: 5 feet 8 inches (172.7 cm)
- Marital status: Unmarried
- Average monthly viewers/listeners: 400,000 to 500,000 views per day
Bailey Sarian Net Worth in 2027?
Bailey Sarian’s net worth in 2021 was $ 6.7 million, which has since increased to around $ 10 million. Even in the coming years, her net worth is expected to grow significantly. This is mainly because Bailey Sarian has consistently expanded her brand beyond traditional YouTube content, making her business more resilient than creators who rely solely on ad revenue. Kudos to her strategic shift into broader mainstream entertainment through UTA; her following would increase considerably.
If she continues to release new content and expand her business ventures as she has been, we can expect her net worth to continue climbing over the next few years. So, it is reasonable to expect Bailey Sarian’s net worth to exceed $12 million in the near future if her current trajectory continues.
