As a beauty editor, I’ve tried hundreds of lipsticks. One, because it’s part of my job to try the latest on the market. Two, because finding a lipstick that lasts all day without drying your lips isn’t easy. Most lipsticks are so highly pigmented that they zap out moisture within hours. Try doing a touchup over dry flaky lips—it’s not pretty. Through my personal research I’ve found luxe doesn’t always mean better. Some of the best formulas are found in the beauty aisle of your local drugstore—all under $10. Loaded with vitamin E and oils, the formulas are gentle, shiny and long lasting.