For Americans, soccer is just a game where a ball gets kicked around. But for Brazilians, football—as the rest of the world calls it—is a religion, a cultural institution that incites surging emotions from the young and old. Many proclaim that the Brazilian teams are the best in the world—a sentiment that is celebrated in São Paulo’s Football Museum. With entire rooms devoted to the sport, die-hard fans would be amiss not to visit this choice spot.