Slogans can help people remember your brand and your product. If you manage to create something catchy, it can even enter the public lexicon. Sure, people will mostly use slogans in a humorous way when it isn’t directly tied to your product, but that doesn’t mean people aren’t keeping your brand alive every time they do it.
Crafting a stunning slogan that works for every product you sell can be difficult, but putting in the effort can really help embody what your brand is all about and create an ear-worm phrase that makes people think of you when they hear it. To create such a slogan, you need to boil down what your brand is all about. Understand your audience, their budget, and their needs, and then create a slogan that generates a positive relationship between your brand and them.
It is very possible, and once you manage it, you’ll be able to follow in the footsteps of the greats. It can be hard to start, which is why looking for inspiration is a great first step. The good news is that this lineup of the best beauty brand slogans is right here at your fingertips.
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Most Famous Slogans in the Beauty Industry
- Maybelline
Maybelline has, perhaps, one of the best slogans in the industry. It’s known worldwide, used as a part of social media trends, and simply embodies what the brand is going for. This slogan? “Maybe she’s born with it. Maybe it’s Maybelline.” Not only does this slogan encapsulate the product range and highlight the product’s effect, but it also plays on words in a fun and delightful way. The result? An utterly iconic slogan that embodies the entire brand.
- L’Oréal Paris
L’Oréal Paris’ “Because you’re worth it” slogan offers another great insight into the brand. In this case, it’s a direct response to every person hovering over their beauty aisle wondering if and why they should treat themselves to another shade of lipstick or a new skincare treatment. Because you’re worth it – it’s a powerful sentiment that empowers shoppers to treat themselves.
Breakdown of How One Brand Can Use Multiple Slogans to Embody Their Full Product Range
You can and also should look into developing a slogan for each of the heroes in your product lineup. This is a great way to help customers catch on to the product and also how you can help similar-looking items stand out from one another. Chanel’s perfume lineup is just one great example of this.
Chanel No. 5 is one of their absolute classics; fittingly, its slogan is “The essence of a woman.” This empowering slogan cuts right to the heart of this decades-old scent. Not only does it use elevated language to convey elegance, but the design has remained consistent for decades to solidify it as one of the best in its lineup.
Coco Mademoiselle is another hugely popular product in their lineup. Its slogan, “A fragrance as independent as you are, ” catches the attention of the younger crowd it’s aimed at. Add in the bright and younger-looking aesthetic, and you can see who Chanel is also marketing this perfume to.
Of course, Coco Chanel herself is one of the leading ladies when it comes to slogans. Her quotes are used throughout the beauty industry to entice and sell.
How Resellers and Beauty Stores Can Capitalize on These Slogans
Beauty brands have the unique opportunity to advertise their products, not just their own brand. This means they can use the marketing material and many marketing assets from massive brands like Chanel in their store. This way, you can buy the products in bulk from a brand like Direct Fragrances and then use the slogans, name, and even marketing materials either direct from Chanel itself or elsewhere to help market the products to your customers. At a minimum, using the product packaging, name, and slogan can all help highlight what products your customers are looking at.
Using other brands’ slogans should be reserved solely for marketing those brands’ products. You will still want to create a stunning slogan to help market your store itself. So, take inspiration from the greats and start to create a series of slogans to add to your overall brand identity today.