Address: 1534 2nd Avenue, New York, US
Website: www.lesters.com
Phone: 212 734 9292

Lester’s, a favorite among Upper East Side moms, offers a more personal retail experience than the giant chain department stores, while still stocking loads of looks for the whole family. The store’s great for one-stop shopping prior to a family wedding, but its true focus is children’s casual wear. Top-selling brands include Splendid, Dolce Vita, Adidas, and the house line, Rock Candy. There’s also an impressive shoe section, complete with expert salespeople committed to finding the perfect fit. The women’s section is plainer than the kids’, but Lyss Stern admits that she still manages to find a cute sweater or new bracelet after detouring there while supposedly shopping for her sons! They always find something too, though. “My boys are very specific when it comes to fashion, and Lester’s has everything they love and get excited to wear,” she says. “There’s a great selection of Under Armour for all their after-school sports.”