Donna Ida

Storeowner Donna Ida Thornton is confident that any body type can look amazing in the right pair of jeans, and the denim selection at Donna Ida reflects this very belief. You’re also sure to find a prime selection of basic tees, delicate blouses, dresses, and outwear at any of the boutique’s four London locations. Calgary Avansino likes to pop into the Belgravia branch after shopping for kids’ shoes at the nearby Papillon. “I’ll come into Donna Ida for the best selection of jeans—for me!” she says.