If you thought your parents were weird, get a load of Blake Wilson. To his unsuspecting Georgia neighbors, he’s known as a seemingly normal 29-year-old suburban father of four. But to his kids–and millions of Vine users–he’s BatDad, a hilarious gravelly voiced, masked crusader who teaches his kiddos in six-second snippets to buckle up, to not sneak treats before dinner, and to chew with their mouths closed.
“About three weeks ago my wife and I were shopping for a child’s birthday party we were going to that weekend with our family,” Wilson explained to Buzzfeed. “While browsing the toy aisle, I saw that Batman mask and put it on just playing around. I ended up buying it, and when we got in the minivan, I put it on and told my wife I’m BatDad.”